Picture Cult was established in its first incarnation in 2012 by acclaimed filmmaker Richard Finn Gregory. Our mission of bringing authenticity to storytelling for international non-profits and brands led to working across five continents. We shot world leaders, Nobel laureates, Olympic champions, and ordinary people doing extraordinary things. We collaborated with organizations including Red Bull, Montblanc, Capitec, BMW Motorrad, Sun International, WWF, UNICEF, and Save the Children.

Our first feature-length production, The Boers at the End of the World, screened in cinemas for 10 weeks, was selected for festivals worldwide, won three SAFTAs, and was broadcast across Africa. Our next feature documentary, The Radical, is currently being distributed internationally.

Today, we focus on developing premium long-form films and series, both fiction and non-fiction.